Strong early sales of the iPhone XS/Max in the final part of quarter three helped Apple’s share of the smartphone market grow in the US, Australia and China. That’s according to data provided by Kantar Worldpanel.
Unsurprisingly, the highest growth was seen in the USA, where the iPhone 8/Plus also helped Apple boost its market share …
Apple also managed to grow by 3.8 percentage points in Australia, and 1.3 points in China.
The news was less encouraging in Europe. There, iPhone market share declined by 1.6 points across the top five markets, growing only in Germany – by just half a point – and seeing its worst decline in Spain, a drop of 4.1 percentage points.
Kantar Worldpanel says this is due to fierce competition from Chinese brands, notably Huawei and Xiaomi.
However, while Apple’s share was dented by Chinese brands, Kantar said that Sony, LG and Wiko were the worst hit.
Xiaomi is continuing to expand rapidly in Spain and, more recently, in Italy and France. The focused push that the two Chinese giants are making into Europe is causing pain for their rivals across the board […]
Both Huawei and Xiaomi achieved places in the top five handset ranking for the first time in the form of the P20 Lite and Note 5 respectively.
iPhone XR sales fall into quarter 4, so we can expect to see those estimated early next year. Check out all the Q3 numbers below, or play with the interactive charts on the Kantar Worldpanel website.
Photo: Shutterstock
