A Kantar survey provides some insight into how the HomePod might fare as it goes on sale tomorrow.
Unsurprisingly, the greatest appeal is among those who already subscribe to Apple Music. The firm found that subscribers were nine times more likely to purchase a HomePod than non-subscribers …
However, the time taken by Apple to enter the market may have cost it some customers.
Conversely, however, some who have tried cheaper ones may be tempted to upgrade.
12.6% of Apple Music customers now already own voice-assisted devices so Apple could be targeting a smaller market than originally thought
The first HomePod orders started shipping today, for delivery tomorrow.
