Jony Ive Reflects On A Decade Of Bono S Product Red Campaign To Combat Hiv Aids

Bono’s Product RED campaign to fight against HIV/AIDS in Africa has partnered with Apple for so long that you could easily mistake it as an Apple-created initiative, and this year the effort turns 10 years old with more than $350 million raised according to the Financial Times. In marking the decade-long effort to raise awareness and eliminate the virus/disease, FT highlighted Apple’s roots in the campaign:

Apple’s design chief Jony Ive shared his take in the piece on how Product RED has had a humanitarian reach, challenging the idea of any corporate effect.

You can read the full piece on a decade of Bono’s Product RED campaign here.

He adds: “The thing that first struck me was that the magnitude and ugliness of the problem would normally be cause for people to turn away. I loved the way Bono saw it as a problem to be solved.”