Another week, another Jony Ive interview …
The Financial Times today carries a somewhat rambling description of a lunch with Apple’s design chief. Almost as much time is devoted to describing the food as it is to the interview itself, but there are a few interesting quotes along the way …
Journalist Nicholas Foulkes suggests that Apple is perhaps being a little cheeky in describing itself as the number one watch brand when the Apple Watch isn’t really a watch in the traditional sense. Ive agrees, but says there isn’t really a better shorthand.
Asked why Ive’s team was so late moving into the new Apple Park campus, the design head said that it was always planned that way – and that leaving the old studio was a real wrench.
You and I share the same perspective and we had this same challenge with the product that we called the iPhone. Clearly the capability of the iPhone extends way beyond the function of what we would traditionally call a phone.
But he said he was excited to have the entire design team working in one studio for the first time.
There was another recent Jony Ive interview at Wired25, and Ive paraphrased much of what he said there about smartphone addiction.
If you’re only going to read one Jony Ive interview, it probably shouldn’t be this one, but it does provide a little background color.
If you genuinely have a concern for humanity, you will be preoccupied with trying to understand the implications, the consequences of creating something that hasn’t existed before. I think it’s part of the culture at Apple to believe that there is a responsibility that doesn’t end when you ship a product.
Photo: TechBuffalo
