[youtube=http://www.youtube.com/watch?v=8Rme3uZ_abc&feature=plcp]

We told you they were coming: Apple officially unveiled its new “EarPods” earlier today. The company explained during this morning’s media event that the EarPods are three years in the making. Apple has yet to post the video of the full iPhone 5/iPod event, but now we get a look at a video played during the presentation. It features Jony Ive explaining the process of creating the new earbuds. In addition to the engineering process described by Ives above, Apple explained on its website that it tested over 100 prototypes to make the EarPods more durable and stable than its previous-generation earphones: